Incase you haven't heard, the West Coast's top underground music site, Swag City has finalised it's relaunch date. The site recently shifted into a period of closure, due to reconstructive work needed to simplify the need of excessive browsing.
Along with the new site, it includes a BlackBerry mobile application, free to all BlackBerry users from the BlackBerry's App World portal. Along with these developments, new content from other regions will be added, and content barriers will seize to exist as music will now be arranged according to region and not content or style. Primarily the website's focus is Hip-Hop music, although it has an additional section for House and Experimental Sounds. This additional part seems not to be of interest at the moment, despite the growing popularity of Electronic music.
The reason there of is that, SwagCity exists as a local website for the West Coast Hip-Hop community. Artists and music schemes add their music to various online resources, particularly the favourites Soundcloud and KasiMp3 inorder to generate downloads. SwagCity then uses direct hyperlinks to generate exposure and easily reference songs of all artists in the community to be found and enjoyed in future. The point? No one will have to google or hunt down local music, as it's all listed under one website, SwagCity.
We trust that the redevelopment process will be twice as effective as the last few changes at the mobile site and look forward to the West Coast first smartphone application releasing this Tuesday.
The song is both a linked
artistry of Saldanha rapper, Jempas & Saint Helena Bay Conscious/Christian
rapper, Tha Real U. Following preceding works of Tha Real U, the fact that a
Conscious Rapper released a diss track seemed to leave many in arrears.
Shaloma however in
contrast to its normal distribution online, released this song locally as it
dealt with an internal issue within West Coast Hip-Hop.
Two months ago, newcomers
ILLSCRIPTS, a Saldanha Bay rap group, released 'Ons Is Bevok', a diss track aimed
at Major, one of the West Coast's more acknowledged rappers, known for his
works in the public favourite former rap group, Major Playerz.
The songs reception has
been moderate, although it is widely-unfamiliar locally, it's greatest success
saw ILLSCRIPTS debut on YouTube with 182 views so far.
Following Real U's latest
official release 'Underground Kings', remarkably known for receiving 100
downloads in one day, the song briefly concludes with the statement that: those
who exalt themselves will be humbled and those who remain humble will be
exalted, a Biblical scripture from Luke 14:11.
As 'Underground Kings'
was released as an indirect message aimed at artist particularly on the West
Coast, Shaloma Muzik extended this theme with 'Lord Have Mercy' as a direct
message to the newcomers.
ILLSCRIPTS' Junio A!
& Lil' Sain became the prime example, reason being is that they are
personally know by the duo. As Real U's 'Underground Kings' did not reach the
Saldanha Bay rap group as consciously as it should have, 'Lord Have Mercy' was
released to educate the group with a more direct approach.
The evidence of the link
between the two songs is found in the structure of the song as 'Underground
Kings' and 'Lord Have Mercy' both start with Real U lyrically rapping in the
first verse, standing out the second and then concluding the song with a
dramatic message-based third verse.
In both cases the third
verse was recorded to clarify and provoke a powerful statement.
Perhaps the center focus
behind 'Lord Have Mercy' should be where Real U's says "I'm the educator
and I'm teaching it, close your eyes homie I'm about to start preachin' it,
Lord have mercy upon these rappers who have no idea what real Hip-Hop is."
This metaphor corresponds with the controversial line in Real U's song
"will you quit rapping sh*t?! Like you got something better today."
Evidently Real U is provoking rappers to add sense to their lyrics and not
rapping for public impression. It's clear that Shaloma's intention was to
promote consciousness by bring the issue regarding the ILLSCRIPTS' recorded
diss song into light, rather than insult the artists on a mic.
Twistyle Muzik captured
this rather well with the release of 'Keep Pushing.' The song features Lee
Rick, a artist significantly known for his verse in 'Long Nights' - the
breakthrough song for Conscious Hip-Hop on the West Coast.
The second verse in 'Lord
Have Mercy' is painted by Jempas. He concludes with a powerful line, "You
asses think it's insane but for yal it's all just in vain." Vanity is a
large issue regarding Hip-Hop culture as a whole in these modern times, the rap
duo thus formulated a inflicting message in these two songs about how the West
Coast should not be pushed into the same situation. Jempas describes ILLSCRIPTS
as "lil’ Chihuahuas tryna bark out loud" asking for mercy as they
don't understand the implications of their actions, and quiet frankly have no
idea what the underground industry is about, this lyrically suggested through
the second verse. He uses a threatening tone of voice and lyrics to ensure that
Shaloma Muzik will stop at nothing to awake a conscious system of listeners
within its community and hopefully globally.
» Click here to read the connected article
concerning 'Underground Kings.'
External
Links:
» To download 'Lord Have
Mercy (Junio A! & Lil' Sain Diss)' visit swagcity.wen.ru using your Mobile device.
» Click
here for song lyrics to 'Lord Have Mercy (Junio A! & Lil' Sain
Diss)' on Metrolyrics.com.
