5 Things Happening In West Coast Hip-Hop

Over the last few months, the West Coast Hip-Hop scene has seen some changes occur. Some were noticed yet some might still be ignored as many happen to be uninformed. If you one of those who don't know or maybe you haven’t been paying close attention, take a look below:
 
 
1. Internet Exposure

 
With artists like Goku from War3 Karak3tez, Big Twist, Tha Real U and Legacii on Soundcloud and Reverbnation, Internet exposure has surely increased. Three months ago, Tha Real U released 'Underground Kings' which quickly became one of the top downloaded songs in West Coast Hip-Hop, by reaching 100 downloads in a day.
Apart from this, Goku has released a series of music videos online which accompany those of Bizzy and Zayo, as well as the Major Playaz.
 
Other than this Tha Real U happened to release a music video as well. For the coast, this kind of exposure not only helps artists but it sheds light on the West Coast Hip-Hop community as well. Online releases help artists get recognised locally and Internationally quicker and more conveniently.
 
Last year mobile-site Swag City, was released in favour of this, so that locally people can download songs without having to hassle with computers, looking for links on Google or better yet not knowing where to find music.
 
 
2. Collaborations
 
Recently Big Twist collaborated with Goku. This created a banger along with Ivaan and Lazy B who previous also appeared on one of Goku's songs. Not only did this song ('We Made It') show how West Coast Hip-Hop steps things up, but so did Tha Real U's 'That I'm Dreaming' and 'Long Nights' which got newcomers Jempas and Lee Rick further involved in music.
 
General and Young Fl!p gained access to the Hip-Hop scene as well when they debuted on Big Twist's first mixtape, along with Prospect and Double D which gained added recognition. These collaborations show how West Coast Hip-Hop is transforming.
The scene is no longer monopolised by a single group of artists or band, but diverse, with different perspectives, styles and influences.
 

3. Started From The Bottom
 
Like everyone in the industry, you have to start somewhere even if it is the bottom. The past year has seen this happen. Not only did Twist come out of his shadow, but so did Tha Real U who happened to be a mash-up DJ.
 
Legacii, Illscripts, WBMG, also formed. These three groups soon started making music with a passion and are yet fighting for some exposure. With so many artists popping up out of no where, the West Coast community might soon see a revolution take place. While other artists remain unknown, the little light that has become the platform for West Coast Hip-Hop has helped artists grow and release more and more songs. With this comes better sound quality, lyrics and production quality.
 
Although most artists pushing songs these days are underground and newcomers, their support structures are constantly expanding. It's might just be a matter of time until their music is everywhere.
 

4. The Platform
 
Before 2013, West Coast Hip-Hop lacked a serious platform. Artists seem to be hidden in all places, some are popular yet the notorious, remain notorious. This reality however is starting to change. With Facebook pages and groups, websites like Swag City and communication structures between artists through these tools, West Coast Hip Hop now has a growing platform open for new artists and ready to support existing artists.
 
One problem though. Somehow there's always a disadvantage and this is it: some artists are promoting self with old, outdated procedures, rather then modernising and keeping up with the new platform. Not only do they aim at creating fan-bases or added support for themselves, they do this with no intention of building up the West Coast Hip-Hop community.
 
Networking tools like Facebook groups/pages, Websites etc... depend on the whole communities involvement to become an true success. Not only do artists gain exposure, while they lend exposure, they also help the whole West Coast Hip-Hop scene gain exposure and this will either help them cutback at trying to win fans cause they'll naturally gain support, or cause them to fade out if the scene becomes quickly populated.
 

5. Performances

Recently Big Twist and brand, started hitting a few popular venues. With performances springing up in local places, West Coast Hip-Hop is becoming much more engaging.
Although some regular performances do happen in the West Coast community, they seem to be aimed at one area, particularly a certain fan-base to please the supporters of a certain group. This is remarkable as fans will keep coming back for more, but it doesn't get the Hip-Hop scene to expand into unheard regions of the coast.
 
The group, ILLSCRIPTS took on this attempt however, by performing in a local High School Talent show, which scored them 2nd place. Not only does this performance help debut the group, but it also informs the general community about the emerging Hip-Hop scene within its community.
 
While some Hip-Hop artists (unknown to us) do also perform in popular places, it is yet a mystery on how their music actually engages with the public.
 
It is said that more events are being planned for West Coast Hip-Hop artists, especially the thought of possibly seeing some of these current power-forces work together. Will that happen? and is this even possible? For now we have no idea, only the Lord knows.

 

Why Would Shaloma Make A Diss Track?

The song is both a linked artistry of Saldanha rapper, Jempas & Saint Helena Bay Conscious/Christian rapper, Tha Real U. Following preceding works of Tha Real U, the fact that a Conscious Rapper released a diss track seemed to leave many in arrears.

Shaloma however in contrast to its normal distribution online, released this song locally as it dealt with an internal issue within West Coast Hip-Hop.

 Two months ago, newcomers ILLSCRIPTS, a Saldanha Bay rap group, released 'Ons Is Bevok', a diss track aimed at Major, one of the West Coast's more acknowledged rappers, known for his works in the public favourite former rap group, Major Playerz.

The songs reception has been moderate, although it is widely-unfamiliar locally, it's greatest success saw ILLSCRIPTS debut on YouTube with 182 views so far.

Following Real U's latest official release 'Underground Kings', remarkably known for receiving 100 downloads in one day, the song briefly concludes with the statement that: those who exalt themselves will be humbled and those who remain humble will be exalted, a Biblical scripture from Luke 14:11.

 As 'Underground Kings' was released as an indirect message aimed at artist particularly on the West Coast, Shaloma Muzik extended this theme with 'Lord Have Mercy' as a direct message to the newcomers.

ILLSCRIPTS' Junio A! & Lil' Sain became the prime example, reason being is that they are personally know by the duo. As Real U's 'Underground Kings' did not reach the Saldanha Bay rap group as consciously as it should have, 'Lord Have Mercy' was released to educate the group with a more direct approach.

The evidence of the link between the two songs is found in the structure of the song as 'Underground Kings' and 'Lord Have Mercy' both start with Real U lyrically rapping in the first verse, standing out the second and then concluding the song with a dramatic message-based third verse.

In both cases the third verse was recorded to clarify and provoke a powerful statement.

Perhaps the center focus behind 'Lord Have Mercy' should be where Real U's says "I'm the educator and I'm teaching it, close your eyes homie I'm about to start preachin' it, Lord have mercy upon these rappers who have no idea what real Hip-Hop is." This metaphor corresponds with the controversial line in Real U's song "will you quit rapping sh*t?! Like you got something better today." Evidently Real U is provoking rappers to add sense to their lyrics and not rapping for public impression. It's clear that Shaloma's intention was to promote consciousness by bring the issue regarding the ILLSCRIPTS' recorded diss song into light, rather than insult the artists on a mic.

Twistyle Muzik captured this rather well with the release of 'Keep Pushing.' The song features Lee Rick, a artist significantly known for his verse in 'Long Nights' - the breakthrough song for Conscious Hip-Hop on the West Coast.

The second verse in 'Lord Have Mercy' is painted by Jempas. He concludes with a powerful line, "You asses think it's insane but for yal it's all just in vain." Vanity is a large issue regarding Hip-Hop culture as a whole in these modern times, the rap duo thus formulated a inflicting message in these two songs about how the West Coast should not be pushed into the same situation. Jempas describes ILLSCRIPTS as "lil’ Chihuahuas tryna bark out loud" asking for mercy as they don't understand the implications of their actions, and quiet frankly have no idea what the underground industry is about, this lyrically suggested through the second verse. He uses a threatening tone of voice and lyrics to ensure that Shaloma Muzik will stop at nothing to awake a conscious system of listeners within its community and hopefully globally.

» Click here to read the connected article concerning 'Underground Kings.'
 

External Links:

» To download 'Lord Have Mercy (Junio A! & Lil' Sain Diss)' visit swagcity.wen.ru using your Mobile device.

» Click here for song lyrics to 'Lord Have Mercy (Junio A! & Lil' Sain Diss)' on Metrolyrics.com.

Big Twist To Release 2nd Mixtape

Following the quiet delayed release of 'Twistyle Mixtape', Big Twist doesn't stop there. The Vredenburg rapper has found inspiration to create a follow up mixtape subject to be released next year. The title is yet unknown, the same applies to the amount of songs and artists it might feature but Twist suggest that it might be a second edition to the previous mixtape.
 

The content however is guaranteed to be mind blowing. Twists intendeds to deliver a message as to how life is being a teen rapper and ensures it will be 20 times better then the current tape.

 

He plans to give Twistyle artists a framework to build their artistic careers. Through the 2nd release a variety of instrumentals will be used instead of self-produced - enabling a quicker and more convenient production procedure for the team.

To download 'Twistyle Mixtape' visit: www.bigtwist.tk.

Real U Wears The Crown For The Underground

West Coast Hip-Hop raised the banner high this week as Saint Helena Bay rapper, Tha Real U reps his town and region well. The conscious rapper released his follow up to 'That I'm Dreaming' which reached a record breaking 100 downloads in 2 weeks, but that was nothing compared to this week’s happenings. The song 'Underground Kings' was produced by Shaloma Muzik following a similar production procedure of 'November 28 Girl' and a hard-core message echoing that of 'Long Nights' - the West Coast Conscious Hip-Hop banger which left many speechless after its release about 2 months ago.

Johannesburg rapper, TiTan Kai from the Eldorado Park Christian Hip-Hop group, UNIQUE, joined Real U on this groundbreaking new single. As another heat-seeker following Real U's two successful releases, 'Underground Kings' rapidly gained downloads and plays within just an hour of release. According to Shaloma Muzik's posts on Tha Real U's Facebook page, the song gathered 12 plays within 45 minutes and 10 downloads within 50, a number which normally takes some artists roundabout a day, sometimes a week or even a month to achieve.

The song then went on to beat its sister, 'Long Nights' by accumulating 60 downloads in just 19 hours, compared to the 56 — 'Long Nights' has after 2 months. Followed by an abundance of thanks from Tha Real U, the song initially reached 98 downloads at 18h00 (GMT+2) on Wednesday, December 19th; 24 hours from when it was subject to release. However, due to its actual release at 18h06 the previous day this result did not reflect the full 24 hours which at just a few minutes later saw the song officially reach the 100 downloads mark at 18h10.

In respect to the songs release, mobile music-site Swagcity (swagcity.wen.ru), introduced a new feature, entitled 'Featured Song' which places a selected track located on the site, on its home page for a week. Granted that 'Underground Kings' was a brand new addition, the song became the first to be featured in this promotion.

Reflecting some of Real U's work on his mixtape, the song is recorded on a Drake instrumental of the same title. Real U stated that he found the instrumental a few months back online and felt the urge to record on it instantly. He found the title appropriate to the message he (at that time) wanted to present. This occurred after he felt a little discouraged due to the fact that some suggested that they disliked Real U's rapping in comparison to other local rappers. A few others stated that his message is different causing him not be as good as the rest. Real U however did not record this song as a response to his haters, but rather an indirect message to other rappers and their fans, which vividly compare his work to theirs.

The center aim of the song is bringing consciousness to artists, particularly rappers in the West Coast region. Real U states that he is an Underground King, not because of status but because of his position. His message of faith through Conscious Rap is a way of repping his superhero, Jesus as stated. As Galatians 4:7 in the Bible states that they are heirs in the Kingdom of God and co-heirs in Christ, Real U suggests that they should be considered kings on Earth as the Bible identities them as princes in Heaven.

This Christian perspective is evident throughout the song and stretches till the end, where Real U concludes that those who exalt themselves, considering themselves to be better than the rest, will be humbled.

As initially intended Shaloma Muzik will soon release a lyrical video for the song on YouTube. Other than this, it has not yet been confirmed as to whether or not the song will be uploaded on KasiMp3, as it will follow the release procedure of its two predecessors, appearing on Zamob and other connected sites of the Wapload network.